Search engine optimisation (SEO) is an equivalent of having someone standing on every street corner in the real world, spinning signs with your shop’s name and direction. If you have not optimised your Baphomart shop for SEO, then you are missing out on a lot of potential sales!
In this article we are going to explore the different ways for your to optimise your business with Baphomart. Let’s start with your shop!
How to use the Store SEO feature
Whenever you paste your shop’s URL / Website link on social media like Facebook or Twitter for sharing the page, you will notice that there are some fields like Title, Description, and Image. The problem is that these options are often automatically filled out. Sometimes they are not filled out properly and so your visitors might be unable to detect your content.
By using the Store SEO feature, you will be able to do general SEO, SEO for Facebook and SEO for Twitter. Say you share your store page to social media like Facebook. Let’s copy shop URL website address and paste it into facebook, and see how it looks before we add SEO details:
There is no conformity of the sharing image and Facebook titles with your stop page – A potential problem that will hamper your ability to maximise your shop page visibility.
Here’s the same shop link, but after it’s details have been updated in the Store SEO settings:
How to use the Product SEO feature
Just like your shop you also need to optimise your individual products for SEO.
Product SEO Titles
One of the most important part of product SEO is to write SEO-friendly product titles. These product titles appear in your browser’s title bar and are used by search engines as the title of a search result.
Your product SEO title can be slightly different than the product title on your shop. You can use keywords that you think your customers will use when searching for the product.
You also need to make it catchy, interesting, and attractive to users. However, it’s important not to use misleading or incorrect titles that would trick users and search engines because that could get your website penalized.
To edit your product SEO navigate to Dashboard→Products, then:
- Click on the Product that you want to optimise for search engines.
- Scroll down to find SEO field and select ‘Edit Snippet’
- Next, you need to click on the SEO title shown in the snippet preview, and edit the [Title] section.
Let’s take a look at an example title above ^
Boring title: Men’s Leather Wallet by Brandname
SEO Optimised Title: Bi-Fold Human Skin Wallet for Men – High-Quality built for Durability
In our SEO optimised title, we’re mentioning long-tail keywords like bi-fold, durability all things that people will search for when searching for “men’s leather wallet”.
When shopping online, people type detailed search queries instead of generic ones. By adding long-tail keywords in your product title, you help search engines find and rank you higher than your competitors.
Product SEO Descriptions
Just below the title in the SEO field, you will also see a box to add your own product meta description.
While this description is not displayed on your website, it will be used by search engines to appear below your product title. You need to make sure that you use this description to provide a compelling reason for users to click and view your product. Think of this as your one-line sales pitch.
Don’t forget to use the same keywords that you used in the product’s SEO title. This will boost your chances on ranking for those target keywords.
Remember to click on Save Changes to complete the configuration.
Other SEO tips
Adding Categories and Tags
Product categories and tags (also known as keywords) help you organise products throughout your online store. This makes it easy for your customers to find the right product they’re looking for.
Categories and tags also help search engines in the same way. Categories are meant for the broad grouping of your products. If your shop was a book, then categories will be the table of contents. For example, a clothing store can have categories like men’s, women’s, accessories, jewellery, etc. On the other hand, tags are more specific keywords that describe the properties of the product. For example, a t-shirt product can have tags like casual, summer wear, and more.
For more information on tags / keywords – checkout our article on beginner’s guide to keywords
Add Alt Text for Product Images
Many customers switch to image search to quickly find products that they are looking for. To help website owners, Google recently removed the ‘View Image’ button from their image search results. This means that users will have to visit the website to see the image with context. This trend further helps online stores drive highly-motivated customers to their websites.
Image SEO works a lot like web search. Google uses artificial intelligence, image recognition, and other algorithms to help users find the images they are looking for. The most important thing you can do to get traffic from Google image search is adding alt tag to all images.
Alt text allows shop owners to add some text with their images. The purpose of this text is to be displayed when the browser is unable to fetch an image. Search engines use this alternate text as a ranking factor in their image search. Basically, you can add text to describe what this particular image is about.
You can add alt text to all your product images when uploading them to Baphomart. You can also edit your old product images in Media library and add alt text to each of them one by one.
That concludes our guide on adding SEO to your Baphomart business!